Brand is a trust. A great brand starts with a definition of VALUES. A great visual identity translates the values into a visual language. A great visual identity reflect values straight away.
With this projects I show the complex approach of understanding client's values a deep philosophical perception which reflects into a unique visual identity of systers.
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#female #biohacking #longevity
tasks & hints:
Team Establishment
Research > Brand Values > Visual Identity
/Communication /Management /Delivery
Background: www.unsplash.com/@pawel_czerwinski
The name systers = [sisters + system]. It is a project focusing on female biohacking, longevity and health optimization. Biohacking is a comprehensive approach in a person's relationship to health, performance and inner satisfaction. It combines the approach of ancient cultures and modern science.
The project in short:
*** creative collective coop. ***
initial call > understanding of values and goals > team (Jan Vítek, Romana Hnízdilová) > research & analysis > concept & ideation > design approval > visual principle definition > final ideation (+ Klára Opatřilová – creative advisory) > application & deliver
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Research & Inspiration
1.0
Principles of Brand
translated into visual communication
[ a grid for a quality content ]
Typography
IvyJournal
Are you ready
to move...
Freight Sans Pro
...your
[ boundaries ]
Stories
E-book
Coming soon page
Let's create something together!