Brand is a trust. A great brand starts with a definition of VALUES. A great visual identity translates the values into a visual language. A great visual identity reflect values straight away.
With this projects I show the complex approach of understanding client's values a deep philosophical perception which reflects into a unique visual identity of systers.
>>>
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/8a8bdc9e-8cee-4ccb-97c7-582374256933_rw_1200.png?h=2a3d84bcaeaac8f9db5735442948ee49)
#female #biohacking #longevity
tasks & hints:
Team Establishment
Research > Brand Values > Visual Identity
/Communication /Management /Delivery
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/90e715e6-53b2-4edf-bd0c-10da592b4b0c_rw_1920.jpg?h=ebf1e077e6e2bf228631a78af96c39b7)
Background: www.unsplash.com/@pawel_czerwinski
The name systers = [sisters + system]. It is a project focusing on female biohacking, longevity and health optimization. Biohacking is a comprehensive approach in a person's relationship to health, performance and inner satisfaction. It combines the approach of ancient cultures and modern science.
The project in short:
*** creative collective coop. ***
initial call > understanding of values and goals > team (Jan Vítek, Romana Hnízdilová) > research & analysis > concept & ideation > design approval > visual principle definition > final ideation (+ Klára Opatřilová – creative advisory) > application & deliver
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/89cd4cc3-797f-42b6-bbfa-d850c3f522fb_rw_1920.png?h=2766ae54187ce5e53a70f5e536c6a836)
>>>
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/e408d679-dec7-4d06-b754-276d78f207d5_rw_1200.png?h=feb00856052b3524b7a86916a5ae3868)
Research & Inspiration
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/50822ad2-b881-4bc2-b96e-ee94efdadde1_rw_1920.jpg?h=225deaea6213feb2bad8620b30fc0a9a)
1.0
Principles of Brand
translated into visual communication
[ a grid for a quality content ]
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/d4262540-0f4b-40ca-af8d-3b5329b56a15_rw_1920.jpg?h=80bda9193aaa9d71893c3a572a1962ab)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/0519325a-742e-424a-9e1d-4fc58411e0df_rw_1920.jpg?h=d3c79549f8ea9d967eb1958a524160f8)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/bec47d92-d792-40d9-9548-ef692719e539_rw_1920.jpg?h=39f7868310b4212edef7b8c94b7d8833)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/01ff8bdf-8131-49cb-a9f4-ba601c87bd59_rw_1920.jpg?h=c52d03d3822f8ffc71700a4e584657aa)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/9320e36b-78d4-4622-bd80-a33adc381739_rw_1920.jpg?h=01ac6ff11b72ef0b29ba11d815f4238b)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/d133cef1-8372-41f3-9f0c-8592001fa3c9_rw_1920.jpg?h=842321475a74de34681e100877d9088c)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/3b57208c-1526-44f1-9d63-a497558bfb14_rw_1200.jpg?h=c98278f8da16c328458d6c2fdb56dd33)
Typography
IvyJournal
Are you ready
to move...
Freight Sans Pro
...your
[ boundaries ]
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/16642b8c-2ef7-47d7-b490-bb206de92982_rw_1920.jpg?h=d06ce7bfc5ac9a498ec1b503ce8a19d2)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/e51492d0-0bf7-49f6-a775-59bafae7eb04_rw_1920.jpg?h=b460b87ccb48863f7a7bdd1356943c7b)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/304d79a5-2f3c-4f42-8c36-79652a5ef4be_rw_1920.jpg?h=5b4c717c874fc1143545b3ec577ac00b)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/bbf79110-f46b-4412-8672-924787f5e4d4_rw_1920.jpg?h=9eaab294d71437e5fae31f53278c7a89)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/9bbb39f4-aaef-4b56-a171-35e147909765_rw_1920.png?h=e6b64f220a17086274a3f11666ce6767)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/ba0834d9-e99b-419d-8540-901401ba020b_rw_1920.png?h=bded0a5d919089894c3757dc89a1ec61)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/aa6dafca-1d5c-4f63-b123-de5fa797355b_rw_1920.png?h=d0bfe7fa32e28a0d2a02481846a453fb)
Stories
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/d3ae65df-67a8-4716-89dc-2dce195138a7_rw_1920.png?h=28440b3a5d88c43ea714c9ecf3f89e8e)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/72343663-37b8-4508-8e6c-3a6653618e57_rw_1920.png?h=9ebea07da010dd3db125e00d16c73130)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/61a81ac1-a6e3-4782-a836-b1bcb5d3984e_rw_1920.png?h=4c1233d5cdd9c9cb484166259dac74d0)
E-book
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/b54ccda9-3e9f-4349-95d6-b59a7c040e2d_rw_1920.jpg?h=38e07695d79b82c3086b9773a3edc40f)
Coming soon page
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/b4b1b05d-c335-43e2-afd9-241f56391f0b_rw_1920.png?h=042c2d9fb95cff8c19de0c183a871939)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/26811e11-ea8a-4762-b609-9e44c29dbe89_rw_1920.png?h=751e7325f8951067c666015909ef9941)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/f74f5af5-b23a-4874-9339-aa1536935c91_rw_1920.png?h=74355de8c8e74279b079c014b8b214fc)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/c6df7a5b-78d6-4c25-8e7d-0ec54c51fa5f_rw_1920.png?h=ede7c8b9851f28a13c1e69ec3390ba89)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/88c345a8-a314-49d6-9487-03174960a576_rw_1920.png?h=70023ef5c9485d19427ba46aa32f5225)
Let's create something together!