![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/b44d259b-5801-4ee7-aae8-07f5e17674ae_rw_1920.png?h=0a611bdd5b96965e21298c66dbe579ec)
#biohacking #female #longevity
systers = system + sisters
Brand is a trust. A great brand starts with a definition of Brand Values. Generaly a visual identity translates the values into a visual language. A great visual language shows the values straight away.
With this projects I show the complex approach of understanding client's values a deep philosophical perception which reflects into a unique visual identity of systers.
***
tasks & hints:
Team Establishment
Research > Brand Values > Visual Identity
/Communication /Management /Delivery
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/7abcea0c-827a-4509-9e71-908811d017ee_rw_1920.jpg?h=71303d9426cb3f5d6eb2665677c995d5)
The name systers = [sisters + system]. It is a project focusing on female biohacking, longevity and health optimization. Biohacking is a comprehensive approach in a person's relationship to health, performance and inner satisfaction. It combines the approach of ancient cultures and modern science.
The project in short:
*** creative collective coop. ***
understanding of values and goals > team (Jan Vítek, Romana Hnízdilová) > research & analysis > concept & ideation > design approval > visual principle definition > final ideation (+ Klára Opatřilová – creative advisory) > application & deliver
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/7b44f21d-12d1-415b-ad73-d0c25573389f_rw_1920.jpg?h=5bd3cfda33cc8b8bdca1ca7cd2e24dc2)
Research & Inspiration
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/fed5c212-8d11-46db-a758-995809a1c9e6_rw_1920.jpg?h=ab984aa52a898679f3202479a66c2a3d)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/63a13936-9ec4-4820-9cda-bf83eb02a548_rw_1920.jpg?h=b0207b1d6bc9e1f5f7c4c554448add5c)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/3507baae-f2bf-49c6-950a-1928a4e055b9_rw_1920.jpg?h=3242b283ecec426fd9b67a4af755b137)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/dfb774fe-c0a9-4f10-9ba8-f7925db90cc9_rw_1920.jpg?h=e33bdc10174d54b01f993956091f09bd)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/5f4e2888-10bd-4ac2-94a7-cd3d4c1b6bce_rw_1920.jpg?h=08094370cc63b0b66a6aaaa92d5cc221)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/f98048fb-2cbd-4567-b9d8-ab5476d7b71a_rw_1920.jpg?h=0728e42a6e855c13fdd63018da759284)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/44ef38a6-140a-4e61-a189-654910eb390a_rw_1920.jpg?h=cd3be882de32de8b8353dc608363045d)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/0af02278-ca25-4305-b770-2241a9d99ca3_rw_1920.jpg?h=7ef233362565521ee6098b91d53ca15b)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/7b7dffa4-ddce-4758-9241-59b88505c41f_rw_1920.jpg?h=9b45da40eaae65a91d2f7d6312eeb7cb)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/7551ebe4-8677-4040-8e36-56b4cfb3ebe7_rw_1920.jpg?h=b8075efa922343498e5b39876bb7686f)
Visual Elements
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/51ab7f7c-d435-458d-95b1-f5f6eeb59833_rw_1920.jpg?h=cf66aa130e083d69caa92621c1dc2e21)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/d75cd1a8-70c2-400a-be2f-8a73f1de8b83_rw_1920.jpg?h=3da5f70d0b16e97ce11eacc6a14413b4)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/9b3bdb38-fb6d-4e62-8456-37434c3da1f2_rw_1920.jpg?h=59126f5b1d8a7ed2660e9772ec1fcb1c)
E-book
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/693caaa3-444f-4630-b146-73d71937f630_rw_1920.jpg?h=8403f5b612b841135af52398a516c398)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/47376c82-739d-44ab-99b0-b94bb867a6b6_rw_1920.jpg?h=ca7ea3a75c4ce87da7cde73f683adba1)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/83887107-bad8-4ef4-a1c7-e34584e1e109_rw_1920.jpg?h=f4dd656ff50b3e6a5945450b96c478cf)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/4432b00b-0d7c-4774-9424-861ca6839a42_rw_1920.png?h=61c7f20c14728a4ab163d64be5c7131e)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/7f9f5c5d-360f-4b38-9d04-819086906bd0_rw_1920.png?h=c79cabbdbac92056d12e155837f4fa51)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/5fce95d6-53f5-459e-9c51-113a5cf8a3cd_rw_1920.png?h=98f23963bb22b4f986b3043e322926a9)
Stories
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/2ae10be3-f606-4280-b50b-0cde69a0b583_rw_1920.png?h=6532f5f90ff8f26f02318b640d6189ed)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/6ce1c1d2-96a5-4e61-81bf-244467a5ab91_rw_1920.png?h=f63e2b3a4290e0fc3ae91dc57dfb5722)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/95ebf5e3-1ffc-47b4-a7b1-40c2e5baf87e_rw_1920.png?h=fed8a83f122bdd66208eafff0bbf5829)
Coming Coon Landing Page
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/e3b42abf-7e7d-4f63-9fc9-ffaa45e3d467_rw_1920.png?h=e6450bdd5d26d9f9cd30acc781a3159f)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/c5f0af2d-5492-408b-b091-90f5a17b1116_rw_1920.png?h=6b1b76bc8dbce0cbfbd3e75e295f1fec)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/f02e7736-5098-4052-a645-00d2b2911836_rw_1920.png?h=3968610b8b6f61f8c4f31e7a98c77ff6)
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Extension of the Visual
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/042d97eb-1d7d-47e9-b91b-3e643fbe9eee_rw_1920.jpg?h=5d1619e82eb55b1b59a4299d5254f7ea)