tasks:
Rebranding
Corporate Identity
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/0000526a-a169-4229-9ed1-7bd43ba1f015_rw_1920.jpg?h=cb216ed676ef2cb0f03ae0c42929ebd7)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/9eb36f46-dff4-4bfc-9cf9-7c936a5986a7_rw_1920.jpg?h=5d12c0caa1f016c9ad7f5df1e048f790)
A challenge at the high school was its interdisciplinary disunity and a tension within the school. In order to create a quality corporate identity, it was first necessary to establish a quality brand and find its values which are represented by a famous Czech historical figure - Antonín Švehla. The long version of the name was shortened to one word – Švehlova – in order to create an unforgettable and resonant name.
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/21eadde3-b30f-48fb-8af8-37763087ef08_rw_1920.jpg?h=ace2829d6f75592446a0345531b76c35)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/1fb73aa8-6f99-4637-af16-79f4be573751_rw_1920.jpg?h=d1239fc4accd2ea7ff49c11ffc0593a4)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/c85e3e9c-c1a1-4bd3-a88e-14dc994e7ede_rw_1920.jpg?h=cf6892ae497a5a4d9d9f7be97669e9a8)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/2e56b934-ae60-48e8-b8c4-8333b13482b9_rw_1920.jpg?h=d3ba02437a5c9337d64a47fb60af84cf)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/017283f8-63b9-46b3-a5ca-3937901fbccd_rw_1920.jpg?h=7c261543cd650a139bcd5b204aa3667f)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/e83a850e-a695-481e-900f-f5eac4397fa2_rw_1920.jpg?h=47ea935aeb0b0ef66ed45c1b8bd8a44b)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/d547e86a-7672-4552-b824-ea3238d8612c_rw_1920.jpg?h=7fc53547bb9928afa636d7066d33d092)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/06a7bee3-1237-42c5-9425-98c831e9e787_rw_1920.jpg?h=25e87785ed68a14bd197765313aa2621)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/95b642d2-6d2c-4346-aa79-787141da69d9_rw_1920.jpg?h=1d414ec7a1f1fb1bb31c2ad6fd6f08cd)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/9581d39a-5a20-4e72-917c-f9f06bd49845_rw_1920.jpg?h=28718e21a87e58bcf8b2d2dcbf7ab19f)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/5114ddba-d23e-45ee-9f52-1a1c25baf835_rw_1920.jpg?h=cf3b75e08894d00ebbf8583f53bee89d)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/3e95f6ae-36e6-487b-82d0-48dab8910145_rw_1920.jpg?h=a720ce3565e96a77642dc35da070a181)
Let's create something together!