Multinational Sport Event
Part 1: Complex Visual Identity
Part 2: Team Management (project: Jdi do hor)
>>>
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/c027cd13-4aca-43a4-81e5-589c495ec6f6_rw_1920.jpg?h=2417233bca6cbc68770dcd933f2dd57f)
The project in short
Mountain Challenge consists of a sport events in different countries which motivates people to go out of their comfort zone, accept a challenge and conquer 6 mountains in 3 months in a designed area. This project originally comes from Slovakia and is created by Marek Straka. The project also takes place in Austria, Poland and Czechia.
* Visual identity collaboration *
For project Mountain Challenge I invited my friend Michal Ondráček (brand designer) to join me for the creative process. Together we went through a deep research to the final design stage and applications of the visual.
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/254c2043-c5da-436b-a2ef-91dea7f23bc6_rw_1920.png?h=9a46e75d8fd10d21c657e383739070f4)
Part 1
>>>
Multinational Visual Identity
complexity scan –> collaboration with a brand designer Michal Ondráček –> deep philosophical research & values –> ideation –> final design presentation –> corporate identity definition –> merchandise
* Research & understanding in short *
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/f561ddb1-3a0f-4eb7-a0ac-cdfe2ec53583_rw_1920.png?h=6cc24867d8b7b5d2d0b533b599c4d3c8)
* Main logos *
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/e41edc8b-7726-4491-8149-dc5a122bf614_rw_1920.png?h=7aaf978d4f555b65faca6ec82ce0c613)
* Typography *
Through studding various maps searching for unique visual characteristics, we chose IBM Plex Mono Medium as a main typeface for the identity. This font gives unique bold visual appearance > challenge and it is monospace therefore it is very playful for applications.
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/a1f1aeb4-0474-4a06-97c7-453380377a0c_rw_1920.png?h=a34165ac4fef3b8cece052a3091577ea)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/81fef806-ed78-426d-ae55-a8772af2a432_rw_1920.png?h=e9705aaf03702a55dc75a2fbed31eef6)
* Visual *
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/18e1657a-16d9-4c73-b4d2-e4f2bff59c6d_rw_1920.png?h=bb00e3411563050936fa1c8740463f64)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/c4b238cd-0d96-4f6c-b9a9-f7c142ea4539_rw_1920.png?h=44cf382c6968d0e8a856616631426135)
>>> Website <<<
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/0392364a-e4b4-4b7d-8123-6476423218aa_rw_1920.png?h=95be5eff151f2b094c807a9ccaed9b4d)
>>> A unique logotype system for a certain challenge & mountain <<<
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/96d6078b-8813-408e-bd53-6a6b4044a575_rw_1920.png?h=ea63f76c457139fee31844601367a5ca)
>>> Medals <<<
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/6badf62f-b209-4c7b-afb9-a80ca414b537_rw_1920.png?h=17d599433904ffee71a924e904d05c9d)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/5eb297e3-af69-4fe6-998d-cec79ccf9ae0_rw_1920.png?h=f17c0207c20b2a4e913d7932584eb058)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/f6cd735e-6e0a-439c-af3a-809f3dd01d31_rw_1920.png?h=f496adeb1ee096c2275fb452e47610ca)
>>> Merch <<<
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/e8a3756e-ea38-439e-bdd6-32d0f22fd7f3_rw_1920.png?h=1262906a21511d9605315a1225cc082d)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/436c887c-e61f-4f67-b79f-3fbf573c70be_rw_1920.png?h=4c386fb84483557533244fc17ac7c975)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/4f53345c-c5f8-44a6-a779-25515a54ab61_rw_1920.png?h=f1fe9ebf805fec427ae0d726a09f15ee)
Part 2
>>>
Entrepreneur – Jdi do hor (2nd part)
team creation & role definition (HR) –> process design & strategy (target group, communication, milestones, goals) –> social media (content creation, community building, motivation, influencers) –> 3,4k followers in 3 months and 1,1k attendees & over 500 finishers –> 3,4k new trees planted –> STOKE LEVEL – HIGH ;)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/c5dcbd1f-1ada-4521-8427-9691b689515f_rw_1920.png?h=b81f8899185e9fdd619e85cb55e65e8a)
Marek – founder of the idea – asked me to make an event in the Czech Republic. I browsed my network and I asked Adéla, Šimon and Štěpán for cooperation because of their fit and enthusiasm. We divided the roles based on our skills to deliver the best results and make the event a successful.
>>> Targeting small to mid-size influencers to grow <<<
Our goal was to address smaller and mid-size influencers to enthuse them about our project. To achieve this we sent them a video describing the project, what positive impact do we want to achieve and we asked them if they could help us to share the project.
***
>>> The main Messages <<<
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/93a6bd29-b62f-4e17-b96f-4d1bcfcb3979_rw_1920.png?h=4f2a56fd03b56b93e2e7f930ee3fd217)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/892a4074-b9a8-4708-8720-ab107dc0340e_rw_1920.png?h=906a9f9989d50674fc3c3bf41f673cec)
>>> Video for the partners (czech language) <<<
>>> Achievements after the first 3 months <<<
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/5b09e79f-ad26-4e31-9d7f-4f965c50d71a_rw_1920.png?h=8abb68aee99e4c288c3bbd9533d799d1)
>>> Example of Infographic Instagram Carousel <<<
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/724eb787-8bf5-47e2-a616-ea4d9dd3e97c_rw_1920.png?h=46b3dbeb99c843f26aaeb009b7423034)
>>> Complex Tourist Guide <<<
We have created a complex tourist guide with designed tourist routes and tips for the participants.
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/9ed6cf1c-c47b-4401-a503-9e12711cd4ac_rw_1920.png?h=438a942d3eb3f7e3cf0a44f7cc6eebab)
>>> Excited Atendees <<<
more at: www.instagram.com/jdidohor/
>>> Together with participant we planted 7364 trees <<<
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/b97c98b4-565e-4282-82b9-31d0c72f1805_rw_1920.jpg?h=c99bf8d4c509f309833b5e6846883725)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/33a502f0-ec1d-4139-aa7f-c22120ae974a_rw_1920.jpg?h=15e528cad75c252cce3393314cce3548)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/1f3d0d99-e509-4c90-b186-28354ee44a0b_rw_1920.jpg?h=c4842651b3d86e5d06838842d259bc5f)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/5228002a-b859-4ee5-b1ed-a68223bec00b_rw_1920.jpg?h=883fb52f3ddbfda3ff9ea9e8284ab394)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/4a804c23-827e-4638-b442-531b80ab33bf_rw_1920.jpg?h=3f33b08c8d00feb7ca4dabb230061ed5)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/a8cbf1d7-6c48-48ca-a5f0-97a29aac8432_rw_1920.jpg?h=9a2003703b847adb386cc8bdf3543dff)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/7e10dcb3-9f5f-4fed-aad4-5ae0aa904775_rw_1920.jpg?h=ff1e7392bfc394a524bfd6a98f13bdd4)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/255bb794-e496-47ac-b55c-6aa73ba15aa8_rw_1920.jpg?h=2c70674e7229ef3182d66143ca06f324)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/5f482da3-b859-4efc-b8d0-3ec2104fda53_rw_1920.png?h=c9f664b44d60bcee711f6e5d6eeeddc5)
Let's create something together!