Humans Collective – Brand Design, UX, Visual Communication

Multinational Sport Event

Part 1: Complex Visual Identity

Part 2: Team Management (project: Jdi do hor)

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The project in short

Mountain Challenge consists of a sport events in different countries which motivates people to go out of their comfort zone, accept a challenge and conquer 6 mountains in 3 months in a designed area. This project originally comes from Slovakia and is created by Marek Straka. The project also takes place in Austria, Poland and Czechia.

* Visual identity collaboration *

For project Mountain Challenge I invited my friend Michal Ondráček (brand designer) to join me for the creative process. Together we went through a deep research to the final design stage and applications of the visual.

Part 1

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Multinational Visual Identity

complexity scan –> collaboration with a brand designer Michal Ondráček –> deep philosophical research & values –> ideation –> final design presentation –> corporate identity definition –> merchandise

* Research & understanding in short *

* Main logos *

* Typography *

Through studding various maps searching for unique visual characteristics, we chose IBM Plex Mono Medium as a main typeface for the identity. This font gives unique bold visual appearance > challenge and it is monospace therefore it is very playful for applications.

* Visual *

>>> Website <<<

>>> A unique logotype system for a certain challenge & mountain <<<

>>> Medals <<<

>>> Merch <<<

Part 2

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Entrepreneur – Jdi do hor (2nd part)

team creation & role definition (HR) –> process design & strategy (target group, communication, milestones, goals) –> social media (content creation, community building, motivation, influencers) –> 3,4k followers in 3 months and 1,1k attendees & over 500 finishers –> 3,4k new trees planted –> STOKE LEVEL – HIGH ;)

Marek – founder of the idea – asked me to make an event in the Czech Republic. I browsed my network and I asked Adéla, Šimon and Štěpán for cooperation because of their fit and enthusiasm. We divided the roles based on our skills to deliver the best results and make the event a successful.

>>> Targeting small to mid-size influencers to grow <<<

Our goal was to address smaller and mid-size influencers to enthuse them about our project. To achieve this we sent them a video describing the project, what positive impact do we want to achieve and we asked them if they could help us to share the project.

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>>> The main Messages <<<