Brand is a trust. A great brand starts with understanding its VALUES. A great visual identity translates the values into a visual language. A great visual identity reflect values straight away.
With this projects I show the complex approach of understanding client's values a deep philosophical perception which reflects into a unique visual identity of systers.
>>>
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/61d3130b-5fc0-4c9e-b403-959ac2f75da8_rw_1200.png?h=df8cae2669ee9474e8236f21c1ac14b3)
#female #biohacking #longevity
tasks & hints:
Team Establishment
Research > Brand Values > Visual Identity
/Communication /Management /Delivery
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/f49ec7ff-9e2d-4934-ba15-b4a2cf758785_rw_1920.jpg?h=7a22c34550cfe9740f23bae92ada9d14)
Background: www.unsplash.com/@pawel_czerwinski
The name systers = [sisters + system]. It is a project focusing on female biohacking, longevity and health optimization. Biohacking is a comprehensive approach in a person's relationship to health, performance and inner satisfaction. It combines the approach of ancient cultures and modern science.
The project in short:
>>> creative collective coop. <<<
initial call > understanding of values and goals > team (Jan Vítek, Romana Hnízdilová) > research & analysis > concept & ideation > design approval > visual principle definition > final ideation (+ Klára Opatřilová – creative advisory) > application & deliver
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/72345212-03c2-4020-ab38-6fc867ec37bc_rw_1920.png?h=c938e08fa1dc849199fde2357c05382f)
>>>
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/cb07c9a6-31e5-4b98-ac50-7ec94a18be58_rw_1200.png?h=acaf7ee28604d2774d42293a5ff3d9d9)
Research & Inspiration
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/d88e73a3-964f-4238-87f1-b8149c0878e2_rw_1920.jpg?h=48472aadc9a1dc03270efbfc8b39a519)
Principles of Brand
translated into visual communication
(a grid for a quality content)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/31544f71-980b-46ac-ae45-c05431ba84be_rw_1920.jpg?h=a515879b34554305234c46cb1ddd522d)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/81aa1f10-ecc1-4641-9d4f-725ebee5a790_rw_1920.jpg?h=68e725bde555c7b5d4085d579005f739)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/9ab198c0-24ae-4ae1-aa2d-fe236b633161_rw_1920.jpg?h=20262a41a3a27587315c577bea6196f7)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/64704c4b-7e16-4a57-92ef-a593085243b2_rw_1920.jpg?h=b0168d09d0a56f62209a9b990982887c)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/dd149ef3-758c-475f-ab79-34c1590ff8ca_rw_1920.jpg?h=c3f9901c4acbec874b9e14dbbaa09dfb)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/3b44dfba-589a-41f7-80bd-4439fb6a33e4_rw_1920.jpg?h=cde92e89a3adc6c7f5823d02d07880e5)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/fd7148a1-5211-46d7-955c-8d1c783c31e6_rw_1200.jpg?h=914f7dff8677ba864d06be03555e981f)
Typography
IvyJournal
Are you ready
to move...
Freight Sans Pro
...your
[ boundaries ]
Visual Elements
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/112499b1-14d1-4b28-aef7-4ddf5d455e6a_rw_1920.jpg?h=b23dfa00d367f1d8557a0508a8994a5e)
Extension of the Visual Identity
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/4549a0fb-a582-4dfe-9998-f566230a0851_rw_1920.jpg?h=56e9ebc4b2df692f2d495920f38d4425)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/3a6f9c23-6f1b-449f-84e3-3615b56a00d3_rw_1920.jpg?h=3dd5183bf32b4462f115b95ed2296b73)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/7703ce52-f1f5-49bb-82f9-9d471a305ba5_rw_1920.jpg?h=b2d7c3dae337a57b644b65a3aab88f88)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/77b8fcd3-3a9b-4a33-8cac-b2b8475e5e41_rw_1920.jpg?h=f4590cc630b7f2a487f945062a352d2f)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/0eb3a15c-8d72-4685-a230-e1fdf3db6bf0_rw_1920.png?h=3ffea3555e2a837cdf39dbddff74c3c2)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/1cda6d21-6dd6-4feb-aa8c-8569f2745a18_rw_1920.png?h=28f11abf0947077bae74187f44321cc3)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/0fe1d6da-2e63-4b38-98d5-b897b70fe923_rw_1920.png?h=88b70d8578233dfcdf00c4039c2fffc1)
Stories
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/68ad582e-1573-4031-9243-719384ed74ef_rw_1920.png?h=c80e8cd3737ab9b02d2a581cc941ecc8)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/4d693c18-2a65-4336-9d36-b212ed51e698_rw_1920.png?h=63b0f7bc7091fd174ee1c6895d7e785a)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/524d8035-bf75-4565-b332-147a46f2eec5_rw_1920.png?h=9250e59fc52fdce1be005edc85e41fdb)
E-book
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/769c01dd-9c1c-49d0-8240-89a16612c3e1_rw_1920.jpg?h=d4ebd630e268178a3d5fd43279eedea3)
Coming soon page
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/b018edcd-d27b-41c2-bdb0-75e118e97e69_rw_1920.png?h=a5ad6556019e0454e7378d7f7520b421)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/1d105803-1eab-498f-b669-a862d7b9776d_rw_1920.png?h=787ed586cc0389a2390ca2f638e09fae)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/f76396f8-7bec-4ba4-9589-cb04eed7cf78_rw_1920.png?h=26f2016d7ebd7ed7ff4281a92fa02e4e)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/45203849-f2e3-4f36-96d6-1093315649e0_rw_1920.png?h=05d8ed6aa90a474376754a85a85ca940)
![](https://cdn.myportfolio.com/cd88b66c98ffde2e281ac9163492fcd7/df6e1958-4256-41ff-b5e6-7ca781487d2c_rw_1920.png?h=6405cad9228d781723432fccd7081e5c)
Let's create something together!